The following are some of the most common mistakes made in PR, or by a brand trying to do PR themselves. Pencils out, everyone! 1. Rambling on with self-promotional jargon: You need to pitch a story to the media that has value, not just a promotion for your product. Sending a pitch that is overly promotional will not yield interviews or interest. Take a step back and think about how your pitch fits into the larger industry as a whole, the cause/effect it has on other topics,