The following are some of the most common mistakes made in PR, or by a brand trying to do PR themselves. Pencils out, everyone! 1. Rambling on with self-promotional jargon: You need to pitch a story to the media that has value, not just a promotion for your product. Sending a pitch that is overly promotional will not yield interviews or interest. Take a step back and think about how your pitch fits into the larger industry as a whole, the cause/effect it has on other topics,

5 questions to ask yourself before you hire a publicist... 1. Do I have news to announce? Before you go ahead and commence working with a publicist, ask yourself this question. Are you launching a new product or app? Is your company celebrating a big anniversary, a new partnership or shift in direction? If so, you will benefit from working with a publicist to craft your message and share your news with the right people. When you have something to announce, there is no questio